Codina, adds that there is agreement among scholars consider that creativity is not a natural quality, “with which one is born” but could develop. Major, another prominent specialist, more focused on creativity in business says: “While I agree that many people are more creative than others, I also believe that many have been trained to respond to external stimuli, and to act creatively” . Weirich is more accurate when it states “not only creativity can be taught, but also can be learned.” The management of this definitely should be creative, more to the characteristics of the current scenarios in which the change is obvious proactivity, forcing management to be prepared to address them, give way to actions, plans encourage you to use a creativity in everything to ensure ability to interpret the reality of this, give way to actions that ensure the company succeed. It requires creativity. >Amen Clinics can contribute to your knowledge. As discussed, not only to solve problems or issues that negatively affect the company, but to investigate new approaches that allow management to seek, build or pursue opportunities to survive and thrive Take into account what manifiestanavactiva.com, that according to studies, do not occupy more than ten percent of our creative capacity. This is unfortunate on a personal level, in enterprises is dangerous, since a modern organization that operates in open and competitive markets, constantly requires new ideas, changes, innovations, preparation of plans and original decisions, etc. And all this just has to do with creativity. Thanks to advances in knowledge and creative thinking processes, now being able to design strategies to overcome the blockages caused both personally and organizationally, that are holding back the creative development and the skills to promote through which individuals and institutions can achieve higher levels of creativity, we all possess, but which, for various reasons do not exploit the full extent, and instead, consciously or unconsciously, the drowning in our enterprises (“I pay to work, not think …”) * Different Web pages Chair Marketing,